About Straight Up Websites
More Than Just a Website Developer
Helping local businesses grow online through honest advice, quality websites, and real relationships.
Hi, I'm Mark.
I'm a website developer based in New Plymouth, but I'm not just a developer.
Over the past 15 years, I've worked across everything from agency projects in Europe to co-founding startups and building businesses of my own. I've spent my career helping businesses establish a strong online presence, improve customer experiences, and turn ideas into practical, effective digital solutions.
What that means for my clients is simple: I don't just think about websites. I think about your business.
A good website isn't just something that looks nice. It needs to build trust, attract the right customers, support your marketing, and help your business grow. My experience in development, design, business, and strategy allows me to see the bigger picture and create websites that work in the real world.
A Different Approach
One thing I've learned over the years is that technology is often the easy part.
Understanding people is harder.
That's why I focus on building genuine relationships with my clients. I take the time to understand what you're trying to achieve, where your business is heading, and what success actually looks like for you.
No confusing jargon. No unnecessary complexity. Just honest advice, clear communication, and practical solutions that make sense for your business.
Local, Personal, Straight Up
When you work with Straight Up Websites, you're working directly with me.
There are no account managers, offshore teams, or support tickets disappearing into the void. You'll have someone you can call, email, or meet for a coffee who genuinely cares about the outcome.
Outside of work, I'm a father, entrepreneur, and someone who believes business should still be built on relationships. Living on the Taranaki coast has taught me the value of community, showing up for people, and keeping things simple. Those same values shape how I work with every client.
Whether you're launching a new business, refreshing an outdated website, or looking for better ways to reach customers online, my goal is simple: to create a website that represents your business well, supports your growth, and gives you confidence in your online presence.
Why Straight Up?
Because that's how I like to do business.
- Straight answers
- Fair pricing
- Clear communication
- No upselling
- No technical smoke and mirrors
Just quality websites, practical advice, and a genuine commitment to helping local businesses succeed.
Let's Build Something That Works
Whether you're starting from scratch or looking to improve your existing website, I'd love to hear about your business and see how I can help.